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A&T's products, born from an extremely rational manufacturing process,
are succinct, but they are not in the minimalist style.
That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality,
embracing the feelings and thoughts of all people.
That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality,
embracing the feelings and thoughts of all people.
A&T was founded in 1980. Its origin was a thorough rationalization of the manufacturing process
with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products
through three lenses: material selection, inspection process and packaging simplification.
For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels.
The ensuing products are remarkably pure and fresh.
In notable contrast to the prevailing over-embellished products in the marketplace,
MUJI's products both won great appreciation and sent shock waves not only through Japan
but across the entire world.
with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products
through three lenses: material selection, inspection process and packaging simplification.
For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels.
The ensuing products are remarkably pure and fresh.
In notable contrast to the prevailing over-embellished products in the marketplace,
MUJI's products both won great appreciation and sent shock waves not only through Japan
but across the entire world.